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西游争霸>精彩分享>新闻动态>VC厨事VC厨事

VC厨事:我在创业期间遇到的坑和坎

  JIDASHIZHIWEIDAOXIA,5YUE27RIVCCHUSHIXUANBUTINGZHIDINGCANYEWU。VCCHUSHICHUANGSHIRENLIUZHANGXINXIEXIACHUANGYEQIJIANYUDAODEKENGHEKAN,YIJICHUANGYESHIBAIHOUZUZHIDEXIAOXINGSHALONGGANHUO,YIQINENGJIHAIZAILUSHANGDEWAIMAICHUANGYEZHEYOUSUOBANGZHU。

  VCCHUSHI,LISHUYUSHENZHENSHILVDONGCANYINGUANLIYOUXIANGONGSI,CHENGLIYU2013NIAN11YUE,CHUANGSHIRENLIUZHANGXIN,2014 NIANHUO50WANTIANSHILUNTOUZI,2015NIANZHONGCHOUWANCHENG150WANYUANDEPre-ALUNRONGZI。

【创业前篇——为啥走上创业路】

  BENRENSHIDIANXINGDEMAYUNYUMINHONGDENGJIAOFUDENAOCANFEN,JIDEJINGCHANGKANDAOYIXIELEIYU,HENDUOCHUANGYEZHEDEFUMUDUIHAIZISHUODEHUA“NIKANNEIGEMAYUNBANIHAICHENGSHAYANGLE”,BENRENRENWEIMEIGERENDOUGAIYOUOUXIANG,ZHISHIKANNIZENMEJIQUZHENGNENGLIANGLA!LEGUAN、YOUMENGXIANG,HAINENGZHAJINQUJIANCHIGAN,YOUYANGUANG、YOUSIWEI,ZHEICAISHIJIAOFUMENDENENGLIANGA!

  WOZAIDAYISHUJIAJIECHUDAOLEMOUKEJIGONGSI,BINGCHENGWEIXIAOYUANDAILI,FAXIANZIJIHENGANXINGQUHENYUANYITOURU。YEQIAHAOZHEIYIXUEQIXUANLEXUANXIUKEYANJIANGYUKOUCAI,YIWEILAOSHISHUO“DAXUEBUSHINIXUEKEBENZHISHIDEDIFANG,ERSHIYAOLILIANZHENGTINENGLI!NIYINGGAIHUA85%DEJINGLIDAONIGANXINGQUHUOZHESHANZHANGDEFANGMIAN,ZHIXU15%DEJINGLIBAOZHENGJIBENFANGMIAN(WOLIJIECHENGLEBAOZHENGBUGUAKE,NENGNADAOBIYEZHENG)”。RANHOUJIUYIFABUKESHOUSHI,MUBIAO60FEN,BUZENMESHANGKE,ZIJIANJIANZHITUANDUI,DANGQIBAOGONGTOU。YONGA4ZHIDAYINZHAOJILING,LALE7GERENZUOLEYIGEJIBBS、DIANZISHANGWU、JIANZHI、HUIYUANDAZHEDENGYUYITIDEWANGZHAN“WOJIUAIXIAOYUANWANG”;HOUJUEDEZIJIMEISHAJICHU,ZHEIYANGXIAQUZHISHITUBALU,XIANGCHENGWEIZHENGGUIJUNDEWO,ZHENGHAOBEITUIJIANQUHEJUNZIXUN,RANHOUWOJIUBUSHANGKE,QUHEJUNSHIXIJIANGJINYINIAN,MEIYOUYIFENQIANGONGZI,DANWOGANDEBUYILEHU,YEJIUSHIZAINEILIXUEDAOHECHUBEILEHENDUOZHISHI!

  BUDUANDESHIJIANHOU,WOYOULEZIJIDERENSHENGMUBIAO:CHENGWEIYIMINGYOUXIUDEQIYEGUANLIZHE,YONGWENHUADELILIANGTUANJIEZHITONGDAOHEDERENCHAOTONGYIGEMUBIAOQIANXING!ZHEIJINIANZHONGXIADESHICHUANGYEDEGEN~WOZAICIQIANGDIAOWOHENXINGYUN,YINWEIYOUZHEIXIEJINGLI,NENGJIECHUDAONEIMEDUOYOUXIUDEPENGYOU!SUOYI,QISHIWOXIANGSHUODESHI,RUGUONISHIYIZHANGBAIZHI,QINGBIEGUOZAOCHUANGYE!

  KUARUWAIMAIXINGYEQIAN,BENRENHAIYOUYIDUANJINGLISHIBIYEHOUQUSUNING,BENGUIHUADAI2-3NIAN,HOUYINGERENZHUIQIUYUSUNINGWENHUAFENWEIBUPIPEIJIULIKAILE。ZHEILIYOUGEJINGYANGENDAJIAFENXIANG:ZUOSHIYIDINGYAODAIZHEXINGQU、DAIZHEMUBIAOQU,NEIYANGNIHUISHOUHUODAONIXIANGYAODE!WOJIUSHIZAISUNINGJIABANJIADIAN,XUEXIDAOLEHENDUONEIBUZHISHIHESIWEIFANGSHI!ZAIZHEIDAGEGUANGGAO,GERENRENWEI“QIANNIANLAOER”SUNINGZHISUOYINENGGANDEGUOGUOMEI,BUSHIYINWEIHUANGGUANGYUJINQULE,ERSHIYINWEIZHANGJINDONGDEDANSHIHEGEJU,TEBIETIXIANSHIXINXIXITONGDEGOUJIAN!

【创业进行时——选择外卖后】

  2011NIANNEIHUIER,BENRENHAISHIDASANDESHIHOU,YISHIZAIHEJUNZIXUNSHIXIDEGUOCHENGZHONGKANDAOLECANYINXINGYEDEQIANJING,ERSHIZUOWEIWEIBAILINGDEWO,TIANTIANCHIBUDAOSHUANGDEWUCAN,KEYISHUOJIUCHINEIMEYILIANGJIA,HAIZHIDIANNEIMELIANGSANZHONGCAI!!SANSHINEIHUIERSHIPINANQUANWENTIPINFA,FENQINGLEXIA——“WEISHAZHONGGUORENJIUMEIFAZUOCHURANGRENFANGXINDEZHONGSHIKUAICAN”。RANHOU2011NIAN11YUEJIUCHULEDIYIBANSHANGYEJIHUASHU,WOXIANGXINGENHENDUORENYIYANG,HAIRENWEIZHEIGEXINGYEMENJIANDI,SUOYIYICHONGDONGJIUZHAJINLAILE!HAIYOUYIGEHENZHONGYAODEYINSU,MEIYOUTA,WOXIANGWOMEIFAJIANCHIDAOXIANZAI,NEIJIUSHIZHEIGESHIYESHIWODEXINGQUAIHAO,XUANZECHUANGYE,YIDINGYAOXUANZIJIGANXINGQUDE,BURANHENRONGYIFANGQIDIAO!WOXIHUANDESHIHULIANWANGHELIANSUOPINPAI,SUOYIWOBALIANGZHEJIEHEQILAIZUOLEVCCHUSHI!

  JIDENEISHI2013NIAN4YUE5RI,WODAIZHE3GEVCRENLAIDAOZHEIMOSHENGDERETU,KAISHILEJIDAJIASONGQUFANGXINWUCANDEMENG。WEIDAOSHENZHEN,BENRENYIJIANGSHENZHENHONGGUANHUANJINGLEJIELEHENDUO,YEDUIWEIGUANDAOXIEZILOUFENBUDEXIJIEZUOLEYANJIU,LAIDAOHOU,QUDUIBIAOQIYEWODIXUEXILEYIGEDUOYUE,RANHOUCONG36PINGMIDEXIAOWUGANQILAILE!2013NIAN7YUE5RISONGCHUDIYIFENWUCAN,DAO2015NIAN5YUE25RI,2015NIAN5YUE27RIXUANBUTUICHUDINGCANSHICHANG,VCRENYIWEIDAJIASONGQULE528006FENWUCAN,BUDUOYEBUSHIMEIFENDOUZUODAOZUIHAO,DANVCCHUSHICONGCHUANGYEYISHI,YONGYOUYONGLIAODOUSHIPINPAISHANG,CAIGOUQUDAODOUSHIDADENONGPISHICHANGLIDEDASHANGHU,WOMENDUIDEQIDESHIPINZHI!DANCONGKOUWEISHANGQUESHIHAIYOUHENDUOQIANQUE,ZHEIYESHIZOUDAOGUANBIDINGCANYEWUJUMIANDEYIDAJIAOXUN,VCCHUSHIZHUDASHICAIANQUAN、KEKAOXING,HAIZHUDASONGCANZHUNSHI,QUESHIYEZUODAOLE95%YISHANGDEZHUNSHISONGDALV,DAN,KOUWEIMEIYOUZUODAOZUIHAO,HEYIDATIANXIA!

接下来是干货区

  VCCHUSHIPINGSHENMEZAICHUANGYECHUQIQUDEKUAISUDEZENGZHANG,LIANGGEYUECHUFANGJIUBUGOUYONG,YOUBANNIANXINCHUFANGHAISHIBUGOUYONG,YINWEINEISHIHOUJINRULEYIGELANHAI——WAIMAIPINPAIHUA!NEIHUIERDABUFENWAIMAIDOUSHIDIANHUADINGCAN,DASHUHUOZHEAYICONGXIAODIANMIANTIZHESULIAODAIJIUGUOLAILE,JIAWEI10-13YUANJUDUO,ERWOMENLVXIANSHICAIYONG4008DIANHUA,HOUTUICHUJIYUWEIXINSHENDUKAIFADEDINGCANHEPEISONGXITONG,ZAICONGCHUANDAN、CANHE、WAIMAIYUANXINGXIANGDENGQUANMIANSHEJI,JIAWEI15YUANZHAOYANGNENGQUSHENG!DANGRANNEISHIHOUHAIYOUYIGEHENHAODEJINGYANSHI,YAOWAJUEKEHUXUQIUZHAODAOCHANPINTUPOKOU,DANGSHIDEDIAOCHAXIANSHIHEFANLIDEMIFANKOUWEIHENZHONGYAO,SUOYISHILESHIDUOZHONGMIHOUVCCHUSHIZHAODAOLEYIZHIYANYONGZHIJINQIEHAOPINGLVJIGAODEMI!

VC厨事发展过程中的经验:

1、CHUANGYECHUQIKAOTUANDUIJINGSHEN、QIYEFENWEI,QIXINCHAOYIGEMUBIAOQUZHIGUANZHONGYAO,WOMENDETIANSHILUNHEZHONGCHOULUNYEGENGDUOSHIJIYUTUANDUITOUZIDE,ERZHONGHOUQIKANTUANDUIZHENGTINENGLITEBIESHIXUEXINENGLI、KONGJUNENGLI;

2、QIYEDADAOYIDINGJIEDUANDESHIHOU,PINGJINGYAOMEZAIYUTUANDUI,ZAIYUCHUANGSHIRENDEPINGJING,DANTUANDUICHUXIANPINGJINGYESHIYINWEICHUANGSHIRENMEIZAIHESHISHIJITISHENGPIPEIGENGDAMUBIAODETUANDUI;

3、WAIMAIYUANLAIZUIZHONGYAODESHIGONGYINGLIANGUANLI,MENJIANYIDIANERYEBUDI,NIDEPEISONGNENGYANJIUTOUMA?NIDECHANPINZHENDEHAOMA?NIDEHAOCHANPINBIAOZHUNHUALEMA?

4、WAIMAIQISHIKOUWEISHIHENZHONGYAODE,ERSHENGCHANCHULAIDAOGUKESHOULIDESHIJIANKUADUDUIKOUWEIDEYINGXIANGFEICHANGDA;

5、DAZHONGWAIMAICHULEYANGJIAHUKOU,BIEXIANGYOUZUOWEI,XIANGYAOYOUZUOWEI,CHANPINYAOYOUTEXING,BIRUSHALAZHEIYANGYOUMINGXIANQUGEDECHANPIN,JINGUANXIANGDUIZHAIZHONG;

6、WAIMAIPINPAIXIANGFAZHANDEHAO,JUEDUIBUSHIDANYIYINSUZUCHENGDE:NEIWAIBUYUNYING、YINGXIAO、CHANPIN、GONGYINGLIAN、PEISONG、XIAOSHOUTONGDAO、CUXIAODENG,DANWORENWEI,ZHAODAOSANDAYINSU,BINGSHENWAPIPEIZISHENTUANDUINENGLIDEYIGEYINSUJIHEXINYAOSU,FUYILINGWAILIANGGEYINSUBAOCHILIANGHAO,YIDINGNENGTUPO,ZAICIQIANGDIAODESHIHEXINYAOSUYIDINGYAOXINGCHENGJINGZHENGLI;

7、ZHUDAPEISONGZHUNSHI,NEISHIPINGTAISHANGHUOZHEWULIUZHUANYEHUGANDE,QIANWANBIEZIJIQUDA,YUANYINHENJIANDAN,GUKEBENSHENDIANKUAICANJIUSHITUFANGBIANTUKUAI,NAPANIBIBIERENKUAIHUOZHEZHUNSHIHENDUO,DANSHIGUKEBINGBUHUIYINCIERQINGLAINI,YINWEIZHUNSHIXUYAOSANCIYISHANGDETIYANCAINENGYOUGANZHI,QITABUFENMEIGENSHANG,GUKEHUIYOUTIYANDISANCIDENAIXINMA?

8、CANYINCHUANGYEQISHIBUZHISHIWAIMAI,BIEZONGDINGZHEWAIMAI,TESECANTING、BDUANGONGYINGSHANG、JINGCAIPEISONGDENGDOUHUISHIFANGXIANGDE!

9、RUGUONIYAOZUOWAIMAI,YOUJIGEFANGXIANGBUFANGYISHI:“XIAOERMEIDEPINLEILINGPAOZHE”“PINPAILIANMENGTI——JINGPINCANYINJIHEDI”“DUOPINLEIZONGHEFUWURUZAOCAN+WUCAN+XIAWUCHA”“WANZHUANPINGTAIDEBAOKUANPINPAIYIRANKEYIWANCHUDAZHAO”“TIYANSHIHUOGONGMINGSHIPINPAIHENYOUXI”。10、QIEJI,SHIPINANQUANZHIGUANZHONGYAO,ZHEIYESHIKEYIWANGXIASHENWAXINGCHENGHEXINJINGZHENGLIDEDIANE!

YISHANGBUFENJINGYANSHISHENZHENWAIMAIPINPAICHUANGYEZHEDEGUANDIANZONGJIE:5YUE27RIVCCHUSHIXUANBUTINGZHIDINGCANYEWUHOU,YENEIJIAOWEIHONGDONG,HENDUOTONGXINGYEYOUSHANGFENFENLIANXIBENRENXIWANGJIAOLIU,SHUNSHIZUZHILEYICHANGSANSHIDUORENDEXINGYESHALONG,DAJIAYANZHE“SANDAYINSU,RANGPINPAIWAIMAIHUOQUYONGHU,HUODEZIBEN”DEZHUTIZHANKAISHENRUTAOLUN。

VC厨事发展过程中的坑:

1、BIAOMIANSHANGFANGXIANGBUDUANDIAOZHENGDAOGENGSHIHEDAHUANJING,QISHICUOLE,YAOMEFANGXIANGDEDIAOZHENGNEIHAOHENDUO,YAOMENENGLIZHICHENGBUQIFANGXIANGDEDIAOZHENG;

2、MENGXIANGYICIYICIBIANDA?BUSHIDE,SHINIFUZAOLE,QISHIHUIGUOTOULAIZUICHUDEMENGHAIGENGZHIDEQUJIANCHI,HUAGENGDUOJINGLIQUJIEJUECHUANGYEYISHINIZUIXIANGJIEJUEDETONGDIANJIKE;

3、NIZONGSHIJUEDEZIJIJIEJUELEKEHUDETONGDIAN,QISHISHIYYCHULAIDE,ZIJIGANDONGXINGFENDELIUYANLEILE,GUKEYIDONGBUDONG;

4、CHENGBENMEINEIMEZHONGYAO,SHICHANGQILAILEJIUSHENMEDOUYOULE,KUISUNBUSUANDAJIUMEISHI!CHEDAN,SHICHANGHAIMEIQILAIHUOGANGQILAINIJIUSILE!BAWOHAOSHICAIGAOZHIXIAOFEIZHEJIUKEYILE,HAOCHIDIBUGUOJIANKANGDIBUGUOKEKAOCANPIN,DELEBA,DADUOSHURENHAISHIKANBUTIE、KANKOUWEIDE,SHEIGUANXINDIGOUYOUCHAOCHULAIDECAIGENGHAOCHI?

5、CANYINXINGYEMENJIANDI,YOUXIANGFAJIUNENGGAN,YOUQINGHUAIJIUNENGDEDAORENKE;WORUXINGSANGEYUELE,YIZHIDOUHENSHOURENKE,FENSIHUOYUEDUHENGAO,ZHEIXINGYEMEISHAFUZADE!GEMEN,BIETAILEGUANLA,NAGEPINPAICHUANGLICHUQIDOUSHIMANBUCUODEE,YINWEINEISHIHOUYOUNIHUOZHEJIASHANGHEXINTUANDUIQINLIQINWEI,DAJIARENKENIMENDETAIDU,JINCIERYI,BIEXIANGTAIDUO!

6、VCCHUSHIDEYINGXIAOBIAOMIANSHANGZUODEHENHAO,KANSIXITONGXINGHENQIANG,HENDUORENDOUZHIDAOVCCHUSHI,TEBIESHIQUANGUOGEDIDETONGXING,SHIJISHANGWOMENNEIBURENWEIWOMENDEYINGXIAOSHIMEIYOUJUJIAODIANDE,YINGZAOCHULAIDEZHUDADIANTAISANLE,ZHEISHIGEDAJIAOXUN,TONGSHI,YINGXIAOHECHANPINDETONGYICAINENGZHISHENG!

【创业失败后——VC厨事停掉后】

  TUANDUIJISHIRENDENGWOZAIHUIQI,HENDUOPENGYOULAWOYIQIZAICHUANGYE,YEYOUXIEPENGYOURENWEIWOGAICHENDIANGAIQUGONGZUOYIJIEDUAN,WOZIJIHENAICANYINYE,DANJUEDEMAOSIHAIholdBUZHU,XIANGCHANGSHIQITAXINGYE,DANHAIZHAOBUDAOGANJUE,HENXIANGJIXUCHUANGYE,DANYOUXIANGJIDIAN!BUGUOLIUYUEFENDEMUBIAOJIUSHIPEIPEIJIAREN,RANHOUDAOCHUSANXIN,SHUNBIANJINGXINSIKAO!GANXIEYILUGULI、BANGZHUWODEPENGYOUHEMOSHENGRENMEN!

  SONGJIDAJIAWODEZUOYOUMING,TEBIESHIHECHUANGYEZHE:YANGWANGXINGKONG JIAOTASHIDI

  ZUIHOUYIJU:WULUNWOZAINALI,NAGEXINGYE,WODOUHENAICANYIN,HUANYINGCANYINCONGYEZHEDUODUOYUWOJIAOLIU!